The president has spoken of tariffs as a tool to encourage the reshoring of jobs back to the U.S. Although this may be true for large-scale manufacturing—Volvo is increasing production at its Ridgeville plant in South Carolina, for example—it is not true for many firms which rely on China for production. Three-quarters of all U.S. toys are manufactured there.
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Forever 21的路径则更激进。其在破产后被Authentic与SPARC收购，随后在中国通过本土合作方重启。Forever 21强化电商曝光、音乐节快闪与IP联名等动作，试图借助内容营销与下沉市场重新聚焦年轻客群。但与此同时，线上渠道同类价位带的白牌混杂、价格竞争激烈，也让品牌资产面临被稀释的风险。它证明了授权与电商可以快速“回归”，却也暴露品牌管理若失去清晰定位，很容易沦为效率型商品的风险。，详情可参考搜狗输入法下载
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